Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pavel Chernikov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall: The app is the most intuitive compared to others I’ve downloaded. It lets me do exactly what I want - track my performance on certain exercises, and view my history of performance on each individual exercise when I want. The 5 star is because the app is truly perfect! Small wins: I enjoy the week to week view for my split. I also appreciate how easy it is to pull down for a full month view whenever you want. Starts simple, can become larger. I like how accessible it is to write down your performance for each exercise - that is the function I will use the most and it is one press away (click the exercise - select the weight and reps). It is a massive time saver to be able to save programs. I don’t have to select the same 5 workouts on every Tuesday. I just track my performance. It also comes with premade exercise names, but you can also customize the names and some attributes of exercises. Subscription price feels actually very reasonable. There’s 3 different subscription models to cater to different needs. That, combined with how well the developer considers feedback, makes me almost want to pay.
I’ve been using this app since I got serious in the gym in the fall of 2021. I started using the free version and then once I hit the limit for tracked workouts, I went ahead and bought the full app. It’s user friendly and makes it easy to progressively overload every time you go to the gym, which is key. I really like the plotting feature to see progression over time, although it works best with basic workouts and is a little less intuitive for body weight lifts like pull ups. I wish there were more features related to cardio- for example, the information I can track on the stair climber is pretty limited, so I have to keep a note on my phone as well to make sure I am achieving more and more difficult workouts. I highly recommend this for people new to weightlifting because it also categorizes basic lifts by what muscles they target, so if you struggle to plan your workouts you can just select 3 or 4 from the app, google how to do the form, and there’s your work out.
I wanted a simple graphical easy-to-use interface for use while in the gym to keep track of reps and weights for each exercise, organized by program, you know, quick touch and go while I work out. It provides that, with no extra feature bloat. My complaint is that the user interface is inconsistent. For example, the gestures and commands used to close screens are different for different screens and not obvious. Same for saving something like a new exercises or program. It’s as if the developer never gave the app to some friends and asked them to use it for a few days, which frankly pisses me off and makes me want to look for an alternative rather than paying the subscription fee. Too bad. I provide this feedback with appreciation for the otherwise good work and hope that the developer will read this review and do something about it.
When developing Forma, I paid special attention to minimalism. As a result, I got a fully functional workout tracker, which works completely offline a...