Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AliveCor, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The developer has missed the mark on what is probably a decent product. The quality of 12L is decent but the app and registration are complete mess.
It’s a bizarre choice. I have the new 12L and yet I need to remove my iPad from the keyboard to enter text and use the app? Silly oversight that really needs to be fixed.
If you open a new app and can’t create a new account with ease..... but app has failed!!! Calling the help number 10 minutes after opening the app for help!!! Fail.
IMPORTANT NOTE: This app is for medical or clinical professional use only. If you have a Kardia™ device for personal use, you may need the Kardia app,...