Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ksenia Aprelkova · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It keeps giving me the same 3 levels over and over. Don’t get this it’s a waste of time…
Same 3 levels….over and over and over.
I had downloaded it and there was only about 4 levels in this game leaving only about two to three minutes of play time
Pack a set of delicious food and take it with you to meet adventures! It will be an exciting and relaxing activity.