Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Draper · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this daily for over a year now. It is a GREAT way to pray for unreached people groups all over the world. It helps me to keep the focus of my praying off of my own concerns and pray for where the gospel is needed. It is a little slow sometimes.
Huge fan of Frontiers. Will be praying for the 100!
When deciding which 100 peoples and places should have priority, we considered things such as engagement status, opportunity, probable spread, heighte...