Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Akash Patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Despite selecting Fahrenheit for my preferred temperature display I only get Celsius on my home screen.
Opened the app and it immediate opened into a full page advertisement that had no obvious way to close. With each attempt to close the ad I would get redirected to the ad’s webpage. Finally found the black “x” hidden in a corner of the add camouflaged by black coloring of the advertisement.
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