Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Genesys Telecommunications Labs, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is often that I can not use the app. I am frequently disconnected and also unable to communicate due to intermittent connectivity.
I can open my phones browser, log into genesis and take calls, but if you open the app made by genesis, it can’t take inbound calls. It can take you out of the queue but there is no way to go back into the queue. I don’t need to call my colleagues, I need to be able to hear when a customer calls. Most companies use slack or teams so this communication app misses one of the main features genesis is used for, taking calls. Furthermore, when my pc has issues and I need a plane B to pickup the call, I have to open my phones browser because this app won’t do it. Bad implementation. Hey genesis, just implement the other half for crying out loud.
I really like this app as it is very simple and straightforward. Gives you calls…contacts….and voicemail along with a dial pad . Just what is needed!
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