Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗eTopUpOnline · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using this app since they started and more times than not get “top up failed”. Now I use a good international credit card or PayPal and it fails more times thank it works. You would think after MANY years of using their service with the same payment method they would get it? No. Obviously no common sense and what worry’s me, and should you, is that after several years they don’t accept it, what type of verification do they use. Not any. Be careful
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