Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Janice Mui · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just downloaded this app everything seemed normal then it would not let me hit the send button! I tried and tried but still didn’t work and the stickers on the add and pictures were not there...this is really disappointing for me. PLEASE FIX THIS
They just took my $10 for downloading a game I don’t play. I’m so mad 😡 specially during the corona virus 🦠 where a lot of people are loosing their jobs and apps like this like to rob us.
Ok
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