Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jets X-Factor LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But it's not. The app itself consistently has problems recognizing whether you are signed in or not. The app also launches videos you didn't ask to over and over and over again, which is beyond annoying. Basic information about the roster is not kept up to date. The content ranges from brilliant analysis by Michael and commentary by Robby to head-scratchingly dumb chaff, and there was a lot more worthless content after they got in bed with betting advertisers. I get wanting to make it a paying concern, but it definitely added a lot of dubious content. Like I said, this could and should be great, but it needs some attention.
Tells me everything i want to know. Im never out of the loop.
LFG! Been waiting for this!
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