Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TruckWiz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a great app for trying to navigate the small bridges in Melbourne. For me it has been a helpful and useful tool as a rookie local driver in unfamiliar areas. I recommend it for anyone who is new to the game. You won’t be hitting the Napier and Montague street bridges with this app that’s for sure. But there are a lot of things that annoy me about the app. -Writing for directions in the top bar needs to be bigger as you can’t read it easily from the dash. -Needs to have street names on the journey in the map then you can anticipate a turn by reading the street names. -Takes forever to load. If you go out the app for a sec it will try and reload as well. -Chews your battery. -Pin points you in the exact location so need to be aware of a turn BEFORE you need to turn and it will also try and reroute you if it thinks you have gone off course (Western Ring road & West Gate Tunnel works as a case in point) -Need to turn off voice etc each time you enable the app. Why can’t the setting just stay off? -Need it to be able to zoom in and out like Google maps so you can see ahead and anticipate roads. -Some directions are wrong eg. told me to turn on to Lorimer St from the freeway when it was Montahgue St I needed to turn off. Because I was familiar with this freeway I knew there was no such turn off. I had to switch between Google Maps to try and navigate my way. -If a turn is over 1km away it only counts down in 1km increments yet if it’s under 1km it will count down by 1 meter increments. -Doesn’t show fixed ‘safety’ cameras -Doesn’t show real traffic data
Is there any way to get more than one route option? I’m typing in an address I usually go to that takes me 30 mins and it’s truck accessible as I usually go this way, but with the app it’s taking me a longer way nearly 50 mins and an extra 15kms of driving
This app has saved my rear end so many times. The app works well and any support or questions you have are answered within hours or even minutes!! Great to have a GPS for Aussie truckers made and developed in Australia. Well worth the annual subscription and can’t wait for the b double routing to be rolled out. Thanks to the team for the support and finally doing this!! Great work guys and gals and thanks to On the Road podcast for bringing the app to my attention.
TruckWiz – Truck Navigation & Custom Route Support TruckWiz is a truck navigation app built for real-world heavy vehicle operations, with a strong...