Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Roswell, Georgia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Saw a hydrant hit and within 10 seconds was able to get ahold of after hour calls using the directory feature. Before I’d have to search the website for a number.
This is awesome
I tried to enter an issue at park (with supporting picture) and app crashed on my iPhone X. I tried again with same result. Contacted City and they think found issue (related to weird address encoding). All is well now, issue geotagging and logging seems to be on par or better than SeeClickFix.
Using this app, you can report a concern and receive status updates and resolution information. The City of Roswell App is your personal assistant to...