Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Swisscom (Switzerland) Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am getting error messages every time I try to use the app and get past the SMS stage. The error is not on my end. I would never willing use this app again.
Far to complicated!!! You need to download at least three apps? After trying a couple of this for hours just an error message “Error because of ….bla bla …..”. And no further instructions?!? First identification didn’t work, we try another one. Video authentication works but I never got the promised SMS. Next try not possible because you change the authentication bla bla bla…. At least 5 hours wasted life time!!! Also far to much text you have to read, understand and keep in mind Pictures far to big forces you to scroll too much. Sorry, but this is really trash!!!
Turn your smartphone into a highly secure second factor trusted by banks, government agencies and leading enterprises. Cryptographically protected pus...