Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MaaDoTaa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The description provided by the developer does a great job of explaining the app’s goal, and how it achieves it. I use it to double-check my own analyses of various ETFs when making buy decisions. I’m a long-term buy-and-holder, and have never sold an index-based ETF, so I think historical analyses like the one this app does is very relevant to my type of investing.
The goal of this app is to create a portfolio of popular funds which minimizes volatility for a given average annual return selected by the user. Th...