Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Get Exam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lots of questions/ answers that are outdated or flat out wrong. Don’t use this to study. There is no place to leave feedback when a question is wrong. Some explanations are missing. Very bad app
Careful with this app. In order to use it you have to agree to purchase it (despite the advertised one week free) and at least two of the practice tests contain material from an unrelated exam prep. The app looks pretty but no one’s in the drivers seat.
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