Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗dōTERRA International, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the app but it has an ongoing bug which hasn’t been fixed since I downloaded it a year ago. As I browse the app, save media to my camera roll I always end up not able to go “back”. I click the back icon on the top left and nothing happens. I then need to restart the app. I do this often, after every 4-5 photosI save. Please fix this problem.
This app is designed very well, and would be an awesome app if the social platforms interfaced better.
Unfortunately, after using your platform for a whole year, it’s more frustrating than anything. Every day, I would receive emails how my posts hadn’t posted in different social media accounts. I was in touch with customer service probably over 20 times in a year, and I’d have to manually reset each account myself. Towards the end, it was happening daily. The aggravation outweighs the benefits. I can use a different scheduler and since I was creating my own content anyway, I can easily do that using another platform without glitches. If you fixed all these glitches, it would be great.
Post to Social Media On the Go Stay involved in social media promotion with dōTERRA Social on the go. Create, schedule, share, publish and approve su...