Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oakland County · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Same event may get several notifications. Send one. Leave it be. Don’t need to be reminded 5 Times that there is a high wind advisory. Or that there is a possible squall. Liked the app at first, but the constant notifications for the same alert has gotten annoying. Had to turn off notifications.
When an alert came up on the old app, you could click on it and go right to it. Now when you click on it, it just takes you to the page, but there isn’t any weather warning. Did y’all forget to add a link to the weather statement??? In my opinion, although the page has more features, you’ve taken away one of the most important features.
I get notifications for weather alerts (severe or cautious) but when I tap on the notification it doesn’t show anything like it used to on your previous app
Welcome to the official iOS app of the Oakland County Sheriff’s Office, USA. At your fingertips, you will have access to: Real time notifications fro...