Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗iOBED, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has four screen, each with just a few buttons. All controls could easily fit on a single screen. Sleep quality is a joke. A single number not showing how it varies throughout the night. The dumbest thing they do is have relaxation mode announce in voice “ relaxation mode is starting up”. Do you think my wife needs to know when I’m starting to relax? The voice stops other apps such a prime video that use audio. And of course, it announces relaxation mode is over, waking me up if relaxation mode lulled me to sleep.
We have had the SmartLife, Lilly Medium for about a year now. The auto-sensing and adjusting does not happen in real-time, it only adjusts every so often. However, for the price of this bed my main criticism is that the app is very limited and could do much more but has never been updated. You can only adjust the firmness from 1-9 and there does not seem to be a lot of difference between the settings. Since there are 8 zones and 40 smart cells per side, it would be nice to be able to customize the firmness per zone, and even per smart cell using a map of the bed and body that senses where a body is currently laying on it. The massage mode should have the ability to select a specific time increment (dial/wheel), instead it is limited to 5, 10, 20 or 30 minutes. Finally, an Apple Watch app with some basic controls would be nice: 1. Turn on relaxation mode with a dial/wheel control for duration. 2. Adjust firmness 3. Wake up alarm settings 4. Automatic pressure relief on/off
I just got my bed delivered and I am pretty upset. I know I watched a review where it said that the pressure for each zone was individually adjustable, however that doesn’t seem to be the case. It has 9 firmness levels but most people will be a 3 or less on this bed, so not sure what the other 6 are for. Says that’s it’s great for use with an adjustable platform, I bought the ergo (didn’t get the split top mattress) mattress doesn’t lay correctly on the platform. Sensors definitely aren’t at all accurate in measure sleep. All I have done is the initial adjustment (which was just turning in the pressure adjustments on the correct side?) and it is already saying I have 33% deep sleep. I haven’t slept on it at all and have barely laid on it, so there is 0 chance that that is even remotely accurate, so pretty huge fail right there. I just got the bed delivered, so I’m really hoping it’s as awesome as I was hoping it would be, but so far really unimpressed, may be sending it back and exchanging it for a tempurpedic. Will report back, but they better be working on a lot of software and app updates right now or I would not recommend this bed to anyone
King Koil has developed a sleep system that adjusts to your unique body and continuously adapts to the way you move. The SmartLife mattress features...