Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Federal Bureau of Investigation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried downloading this App three times with no luck! I eventually had to download the Interpol App. The FBI has to do better!
App continues “loading” and does not complete. Then tells me there was a problem loading and to check the internet connection. Finally had to delete the app and try again and got the same message.
Downloaded twice but still receiving screen message stating “unable to get updates - please check network connection”. Finally had to delete app.
The National Stolen Art File (NSAF) is a database of stolen art and cultural property. Law enforcement agencies across the world submit stolen objects...