Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jakir Hossain · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can go to google and see all of this for free not do I have no access to whatever comes on the app but it’s false advertising
Alexa is helpful to especially because I’m 73 years old. It’s not just that she’s helpful in reminding me of appointments or providing the weather report each day, but also calling 911 for medical help. Today I learned that Alexa can detect how many times each night I stop snoring. That’s great since I did want to have a sleep study to determine wether or not I have sleep apnea. The fact is, even after sleeping 8-10 hours, I wake up exhausted; a symptom of sleep apnea. In addition, I can listen to the podcasts, music, the news just to name a few things. I’m going to explore how I can pair my lights, TV, or coffee maker with Alexa so that I can turn the on them on or off in the other rooms, all from the comfort of my bed.
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