Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗vmoga · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like this game but there are a few things that bug me. 1. Excessive amount of ads. I understand that it’s a free to play game so you use advertisements as a form of income, but maybe cut it back from 1:1 to 1:3 or something. It would also be cool if you added an ad free option. 2. Sometimes the percentage at the top can be a little buggy. I can color 95% and it will say 100% and move on while other times I’ve covered the entire screen and I get stuck at 97 or 98% until I finally go over the same spots a dozen times. 3. This app says it is for ages 4+. If that’s the case, some of the images you have are clearly not appropriate for children. Ex. the unicorn urinating a rainbow or the creepy clowns.
Next In Style is a simple yet relaxing shirt printing game. You start as a printer in a small firm, which you try to work out the newly designed logo...