Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Forward Air Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does not show all loads, kicks you off etc, then 3 days later still no answer back to reset password !
Even though there was an update it still doesn’t show active loads even after uninstalling and reinstalling.
Crushes and won’t load some times . Reinstall required. Sometimes though it doesn’t work at all what ever you do. Also. Has no feature to save user name and password. Pre set user name and password are too easy. And anyone who gains access to your phone will be able to get in. As app don’t automatically signs out. And when it does you can’t have user name pre set. Data base is also lacking . Recent activity takes couple of days to post. Some miles cut off at different times for same week. You think that you will be getting all the miles for the week you drive. But they might transfer to the week after. Is there really nothing that can be done about it? Also app don’t always display miles . But rather cash amount for the load. … also at times the dates of load accomplished don’t match actual day. Sometimes it shows that I drove way more miles then legally possible in one day . 1000miles +. Also function of reservations for days off. Fiat get used . Neither days I requested for time off is displayed. Neither do days I apply in the app matter … why is it there? Also…. Yes more also. Function that allows you to see last week. Only lets you see one week prior. If you wanna go farther back . It requires you to look at a calendar. Then selecting week for witch you are looking at data. Extra step. Would be nice just to have arrows to go week up or down. Instead of applying extra steps. LLC name is shortened to display name that isn’t actually legally registered for the LLC. Also would of been nice to see analytics for previous weeks or months. Times, miles and fuel prices variants would of been nice to see. I mean data is there. You just have to plug it in your self if you wanna see the graph.
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