Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Residential Wholesale Mortgage, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Essential tool to purchase my first home. Made it easy to upload/scan docs from my phone, track the progress of the application, and communicate with my lender, Greg Pettersen, who was extremely responsive and a pleasure to work with. I highly recommend Greg and his team at RWM for their excellent costumer service, easy to use smartphone app and website, and best of all their great rates and flexible options.***** 5 stars *****
Very convenient to track the progress of my loans on the go and stay current with the progress to completion.
RWM Home Loans has simplified the homebuying process with the Fluid App. Created for today’s lifestyles, this app allows you to complete your entire h...