Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shahbaz Khan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just downloaded and read through one article which I thought was pretty well written and presented however I was also funneled to 4-5 ads/external links just trying to figure out how to use the app. Not a great start…
DO NOT DOWNLOAD. READ BELOW. I gave this app a chance based on its ratings and reviews. After navigating through the app and trying to use it, it quickly learned that the ratings and reviews are fake. The team who made the app must’ve generated the reviews themselves in order to attempt to get people to download it so they make more money. The app isn’t optimized at all. It barely works. Little simple components do not even work. The quizzes are all written in broken English, as is the rest of the app. I’m not nitpicking this too much because it was obviously created by someone who’s first language isn’t English. Not only are the quizzes on broken English with incorrect spelling and grammar, there are a ton of questions that have blank answers. I was not able to successfully use any part of this app efficiently. The 5 star ratings are without a doubt false.
Love being able to learn coding during my spare time. Also, the fact that it is free makes it a good first choice for me concerning the other apps that are available that you must pay for.
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