Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗United States Coast Guard Investigative Service · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is exactly what the CGIS needed to do. This is truly a game changer and I hope the CGIS gets flooded with reports and completely overwhelmed by the volume. I am going to do everything I can to promote this app. It’s simple and functional. Hopefully it actually routes the tip to someone. Every Mariner should have it on his phone. How about a confirmation email if someone leaves their email address? Some kind of tracking number... What happens once that report hits the totally dysfunctionalCGIS, well, that’s another matter. But this a a good start.
CGIS Tips provides citizens with a safe and anonymous way to report a crime. The Coast Guard Investigative Service (CGIS) is the criminal investigati...