Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mullvad VPN AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Mullvad is not the fastest VPN, nor will is allow you to bypass most geoblocking of streaming services. What it will do is keep virtually no information about you. The only information Mullvad itself has about you is the account number and Apple can associate that number with your AppleID. However, if you want to go hardcore, you can send Mullvad money via the postal service to annoymously keep that account number funded. Old fashioned, untraceable cash money. They also keep no logs and practically all data is keep in RAM on their servers. They’ve been audited by a third party and have been subpoenaed by the Swedist government. The government came up empty handed because the company had nothing to turn over. This is the app you want to use if you value privacy above all else. Turn on all their advanced features and put your iPhone in lockdown mode and you are well on your way to be immune to all but determined nation state hackers. That said, if you want a balance of privacy, speed, and the ability to stream from other countries, ProtonVPN is a better bet for that. Neither is particularly expensive and there’s an advantages to having multiple options when traveling. On the gripping hand, things are getting dark in the world.
I’ve been using Mullvad for over 6 months on all my devices and I can say hands down this is the best VPN on the market. First of all it’s price of 5 Euros a month with NO SUBSCRIPTION is amazing. So many larger VPN providers like NordVPN and ExpressVPN try to lure you into “discounted” annual subscriptions which automatically renew after 1 year. These companies bet on a snall percentage of their customers forgetting about their subscription a year down the road and then these companies can rake in another annual subscription fee at the regular price. Mullvad isn’t a subscription service and even on the App Store when you buy a month of Mullvad it won’t auto renew even though Apple technically treats it as a subscription. Secondly Mullvad is privacy oriented and on the desktop version you have the option to pay for your subscription with cash or cryptocurrency. They also have an Onion site for Tor Users and they don’t take your email when you register. Instead they assign you a unique 16 digit address that you use instead of an email. The only data Mullvad had from you is your ip address and your payment method(which they give you the option to pay with untraceable methods such as Monero or cash by check) Finally, like almost every other major VPN provider they claim to have a no log policy but considering the extra steps they have taken to provide users with more anonymity I actually believe them. Overall this is a great VPN and I think it’s worth the 5 Euros a month. I haven’t had any problems and I plan to continue using Mullvad forever.
Mullvad is a no nonsense VPN. No pricing or extras gimmicks. It is fast and barely impacts my battery life which is the reason I switched from another provider. Love the idea of a flat monthly fee without long-term commitments. Choose your location and let Mullvad do the rest. You can experiment with the server choices for a given location to find the optimal speed. At home I have not noticed a meaningful drop in speed, but if I quantify it it is about 10% when comparing best speed without it and best with it which is excellent for a VPN. Don’t use it for streaming movies so can’t speak to this function. Mainly want an extra layer of security especially when joining a public Wifi or minimize being tracked to bombard me with ads based on my online activity. Looking forward to seeing how it performs if I get to travel overseas once the pandemic eases. The app does the job, but please make it fun! Have that mole tunnel through a map ;) When I cut the umbilical cord from FB and all Google products perhaps I’ll be free :)
Free the internet from data collection with Mullvad VPN – a service that helps keep your online activity, identity, and location private. Only €5/mont...
| Name | Price | Type |
|---|---|---|
| 30 day subscription | $5.79 | One-time |
| 30 days subscription | $5.89 | One-time |
| 90 day subscription | $17.00 | One-time |
| 90 days subscription | $17.49 | One-time |