Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jeremie Berduck · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Evaluating Shoobie after a month... I’ve been relying on the app to provide weather outlook—not daily but several times a week. This morning I upgraded the experience by adding a widget to my widgets drawer. I now have access to the most useful part of the app, at a glance. Most weather apps make a big deal about UV index, which is a very robotic gauge. Whereas Shoobie focuses on this very human thing which is “how much time can I be outdoors before I will be sunburn?” That’s now in my at-a-glance widgets. Overall this is a very smart and beautiful app.
The coastal weather app for how you actually use the shore. - Plan a beach day — air quality, UV, water temp, tide times - Find a surf window — swell...
| Name | Price | Type |
|---|---|---|
| Weekly | $1.99 | Weekly |
| Monthly | $4.99 | Monthly |
| Yearly | $39.99 | Yearly |