Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meltwater · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the new capabilities added to the mobile app. I can edit posts, make updates to images/links, and fully publish a post from start to finish. It’s been great using the app to post-no need to always be around my computer now!
I wish you could draft posts in the app.
Monitor and respond to messages and replies on the fly! Meltwater Engage allows you to access conversations on your handheld device so you can easil...