Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Ghori · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It merged two videos and looked like it would be good, but only the first video plays. The second is stuck on the initial view and doesn’t play.
It doesn't even play both videos at the same time.
In two different tests when I tried to do side by side video with both vertical, the end product always flipped one horizontally so you couldn’t even see it. Definitely need to fix this. It’s worthless at current.
Video Joiner allows to join videos and play videos one by one on a same screen. Video Joiner (video collage) tool has the capability to merge video (...