Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗XiaoLei Li · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a good trivia app because it has categories of different things to know. This Did You Know 2 app is not installed in my outdated 2016 Apple I-Phone SE, 1st Generation. I guess it is shown in my apps library by its cloud storage association from my outdated 2013, AT&T Unlocked 3G LTE, Apple I-Phone 5s in which it was first installed.
Each fact category lists the number of facts at the bottom. How does the app have 1000 + facts about Sex but only 35 about nature or less about Math, and every other topic! Listen, I’m not a debbie downer; I don’t yuck people’s yum you know, I was gonna let it go, laugh it off. But when I clicked on the Sex book, I was bombarded with facts about dicks-I mean if you’re gonna have a clear bias, at least have more facts about the vagina-about women’s experiences! It just gave me the ick; made me question the validity of all the facts in the app.
Storytime! ♥️ so I was assigned to write an essay about an animal a couple weeks back. I decided to write about giraffes. I was struggling to come up with fun facts. Now, I already had this app. And one day, a few days into the essay, I found a fact on the app. A fact about giraffes. “Giraffes are unable to cough.” I added that to my essay right away. That sure helped me. And that’s not all! A few days after that, another giraffe fact showed up. “Giraffes only need to drink once every few days.” I immediately wrote that down. Then, when I handed in my essay, my teacher told me “wow, I’m very impressed with you. Your fun facts are quite interesting. I didn’t even know these!” And I got an A+!! i love this app so much 😁it’s helped me so much, and it always educates me with its mind blowing facts!
In this app there are all kinds of true and amazing facts that you may not know. The facts are in different categories, they are all interesting and y...