Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Diary of a Fit Mommy LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really love this app/program. I wish it didn’t have the glitches that bug me because would rate it differently. I love the ability to view the exercises and how it is all written out and easy to follow. Cardio: The app doesn’t seem to give credit and mark when I have done a cardio though. I usually plug it in at times I did it already and it doesn’t mark it that I’ve completed it. Can’t go back: For the workout days if I had glitches or my phone died it doesn’t let me go back to mark that I completed the “workout” of the day for the workout days. I like the ability and accountability to get credit so it just bothers me I can’t mark it off when I’ve done it. Then it doesn’t let me move forward in the program.
The app itself is beautiful! The following is likely personal things I don’t like. I was hoping there were guided videos and not clips of a move. The way it’s set up I still have to stop what I’m doing and click the button to move to each thing on my device. Also, it does not work on an iPad, the workout moves are cut off so you can only use your little phone and it can be hard to see. Also, the app mentions a warm-up and cool down, but it’s just a timer. There is no actual guidance for the warm up or cool down. Lastly, even on the beginner setting, it’s still asking you to do Burpees and star crunches, which are not beginning level so I felt discouraged and likely won’t continue. If this is easy then I can’t imagine what hard is for someone so inexperienced! Worth a try just not for me. Good luck!
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