Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Concrete Media Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Constantly have problems where it wants to open a browser window, which exits the app. Have to delete and reinstall every time it starts to do this. Same thing when you open it and the little loading symbol never stops and nothing loads. Terrible app support.
I updated my iOS last week and this app hasn’t worked since.
Would rate 0 stars if I could. This app never works. Constantly crashes, sends notifications regardless of your notification settings, and is simply counterintuitive to use. It’s a shame my company went this route and employees have to suffer because of it.
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