Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oleg Drobyshev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Only displays article summary, not the full text of an article. Not possible to select and copy text. Share function shares summary of article, not the Wikipedia URL. I like that there is an Apple Watch complication. It shows promise, so I look forward to future updates.
The app performs a quick search for articles on Wikipedia by words or near your current location. The search mode changes depending on characters in t...