Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MagicAnt,Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game has a nice concept, but the level design is terrible: all levels are literally impossible to lose, and many are trivial to win (some require only two moves). There’s just no challenge. And after you play through enough of them, they start repeating, sometimes in different orientations, but still identifiably the same levels you’ve already “solved”. Then there are the ads. There are just way too many, and they take as long to watch as most levels do to play. You can switch the Internet off to skip them, but the bonuses require that you watch them. And then if you don’t switch the Internet back off and restart the game, you’re back to watching them after each level again. I have a couple of minor gripes as well. One is that those bonuses are different skins for the blocks, but I prefer the original blank one to all of the bonus ones. Many of the bonus skins are nonsensical in a block game (top hats or smiley emoticons? no thanks! and how does it make sense that other things would slide over them?). Moreover, The blank skin is the only one to have any colour variation, which makes for a more interesting aesthetic than having the same barrels each level. Another is that there aren’t any sound effects, which just seems stark. It wouldn’t take many to give the game a much better sense of engagement. So overall, I’m not impressed. If nothing else, the utter lack of challenge makes this simply a literal time waster.
The game itself is very relaxing and easy. It’s a good game to make the time pass and get distracted for a moment. However, the ads ruin it. There’s literally an ad every 30 seconds and when you choose the option to not watch the ad for bonuses, it still shows you an ad. This game would be a lot better if the frequency of ads wasn’t so high.
I love this game and find it deeply relaxing... but the ads keep pulling me out of the zone. I would happily pay for a copy of the app that removes ads — please please make this possible!
Get a new addictive slide puzzle game! Swipe the block to fill the hole! Fill in all the holes with blocks and move on to the next level. Once you g...