Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GAMEXIS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Spent over 5 minutes just to get to the game because of all the ads. I literally had to close and restart the app in hopes to get to the main menu and actually pay for the ad free version but I couldn’t even do that for over 5 minutes because of all the ads I had to watch. Once I was finally in, the first thing I did was to buy their promo of all planes and no ads for $6.99. That however did not stop the ads. The planes were not unlocked and I had to watch ads to use more planes and a button to buy out of ads was still flashing in the menu. The only thing $6.99 I paid actually got me was no ads at the start. This is deceptive and the app will be deleted and I will be requesting a refund from apple. These types of apps should not be allowed on the App Store.
The only way to do it is if
After just one minute of trying it out, the app starts demanding that you do a paid upgrade. Even if you select the free level, the simply moves your selection back to demanding the upgrade. One minute is not enough to evaluate anything, so thumbs down.
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| Name | Price | Type |
|---|---|---|
| 5000 Ad Score 50 Ad Diner | $0.99 | One-time |
| 15000 Ad Score 150 Ad Diner | $1.99 | One-time |
| Remove ADs & UNLOCK ALL PLANES | $2.99 | One-time |
| Unlock All Planes | $3.99 | One-time |
| 50000 Ad Score 400 Ad Diner | $4.99 | One-time |
| Unlock all game features | $6.99 | One-time |
| Remove Ads | $9.99 | One-time |
| Unlock ALL MODES Bundle | $9.99 | One-time |
| Unlock All Levels | $9.99 | One-time |
| Unlock planes & Remove Ads | $14.99 | One-time |