Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Propel Wellbeing Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app should, by idea, allow employers to push employees to healthy style or life by introducing team challenges and competitions. Indeed, it offers so many ways to cheat that ruin the idea completely.
The app is completely DEFUNCT!! Specifically, IT REQUIRES YOU SIGN UP WITH AN "EMPLOYER" JUST TO EVEN CREATE YOUR ACCOUNT!!, AND IT DOESN’T REWARD YOU WITHOUT YOUR EMPLOYER ALSO BEING CONNECTED!!! Thus, the app is nothing but a piece of junk waste of memory space, unless you want to nag and aggravate your employer to make them pay you more than you actually earn from them. You'd be asking them to pay just for your steps, and not for any service you provide them, thus drastically increasing the chance that they'll fire you. Pity, because I was optimistic the app would be like Evidation, Carrot, FitForBucks, SweatCoin, or Upper Edge, rewarding you to become healthy. But nope, it seems more like they're intentionally trying to get you fired.
Make wellbeing rewarding with GoVida. GoVida is the employee wellbeing app designed to inspire healthier, happier habits through engaging challenges,...