Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Barnes & Noble · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This new update is rough. I use the BN app to keep a wishlist of all the books that aren’t out yet and when I go in store I can check the wishlist to see if they are out yet and keep track of all the books I need(it’s a lot.) But this app makes it difficult to do that. When you use the search bar to search something up, after you search it, it disappears and you can’t edit your search, you have to go back and start all over again(and some of the books I have, have super long titles and different volume numbers so that’s super inconvenient.) Next is the online ordering. When I can’t find the books in store I will order them online. I personally only like to order books that are out, and rarely preorder stuff. Well when I go in my wishlist to add the “in stock” items to cart, it says everything is in stock and will ship in 1-2 days, when really it won’t come out for months and you’d actually be preordering it, which I do not want to do. A book should not say “in stock” and “will ship in 1 to 2 days” if it is a preorder and not releasing for months. That’s super confusing! It also makes it hard to know when this book will actually release because they all say “in stock”. Overall whoever made some of the decisions in the new updated on the app didn’t do a great job.
Overall, I’ve had a positive experience with the Barnes and Noble app. There were some issues when I first downloaded the app (I would have to sign in every time I opened the app, the screen would freeze, or I’d get an infinite loading error), but since their most recent update everything has been running smoothly, and all of these problems have been rectified (for me at least). I like being able to compare prices, being able to browse books, see what’s popular or coming soon, I like how the app is laid out and how easy it is to find and access whatever you’re looking for, I like being able to see my stamps and how close I am to my reward, I like being able to order from the app and being able to track my orders from within the app, I like being able to have multiple wish lists, I like all of the details that are included when viewing a book (They even include the book’s Lexile!), I like being able to see up and coming events, and I like being able to show an associate my rewards card barcode instead of making them type in my long email lol. I give the app 4 stars only because it took them so long to fix the issues, and I would love a feature within the app that tells you the location of a book within the store you’re visiting
The Barnes & Noble app is the ideal companion for book lovers who want quick and easy access to the world of books. Search, browse and shop our massiv...