Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deep Blue d.o.o. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What exactly is the appeal of this app, aside from a (questionably) nice graphic design? Multi deco, the gold standard in decompression planning, provides same or better functionality, more transparent and flexible models (most important), and it is less expensive in the long run. The developers of this app have yet to convince me they have a better mousetrap.
I didn’t understand why other tools were so well regarded. These types of tools are hard to create because they require deep knowledge of software development and technical diving. These folks nailed it. An absolute pleasure to use.
Finally a tool that’s designed for divers of the 20th century. A tool’s purpose is not only function but it’s form. The other apps fall short in form, resulting in a poor and frustrating user experience – deep tools nailed it. As a technical diver, the last thing I need is to be frustrated while planning my dives. Good job to the designers and developers of this app. Everything is where you expect it to be and works as expected too.
The Complete Dive Toolkit Deep Tools is a must-have application for recreational, advanced, and technical divers. Whether you are learning to dive,...
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