Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ahmad Nakore · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wish I could even tell you what the actual content on this app is but it’s all ads. A shame, you’d get more users if they were able to experience the app.
Comprehensive detailed and easy to memorize
Before I could even read the menu options going in to this app I received two pop ups asking for a rating on the App Store. This is such a flaw in marketing and is going to hinder the amount of visitors that end up staying in the app. This is such a pet peeve of mine and so many low budget apps are constantly making this idiotic marketing decision.
There‘s no shame to admit that our mind is not perfect and especially at the beginning of your medical career: Why not use some helpful mnemonics, wh...