Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vincent Bourcois · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Real fun game. Wish it wasn’t so easy, if you lose a round, you are trash.
all bots. no real players. fake news.
I still played it for a while because I thought it was really cool. Too bad there are no “players” like advertised.
Build a tower using physics against other players! Your goal is to survive! Perfectly position your pieces and keep them balanced so they don't fall...