Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Metajoy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But I am getting annoyed with each new update. Like the new look and even the new Star feature but like the last update, regretting downloading it. Last update, the ads were longer even when I am not asking for a life. And now with this one not only is the ad too long but after this one particular ad for a game (forgot the name), it goes dark and the game never comes back for me to continue. I am really close to deleting this game.
The game updated and now when I go to play, I watch the normal ad and then my game crashes. I really love this game and would like to see that fixed quickly.
Too many ads in one single game, not like other games that the ads are between the games it is awful and some the ads takes forever to finish. And the time meter goes like crazy, sometimes you make only one move after a line came and you have another line coming up.
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