Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗InnoSoft Canada Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app essentially seems to serve as a way to send you to the website for the rec center. However, it doesn’t send you to relevant web pages. There is so much potential for a useful app that would show you all sorts of info at a glance, but unfortunately it is not realized.
As a state university, that claims a computer science dept… this app is a joke and does t reflect well on the University. As an alumni with both bachelors and masters, this is disappointing.
If the developer sees this, I will change my review to five stars the second the color scheme changes so I can actually read the text. Currently it’s a white background with super light gray letters which makes the text including the hours of operation almost impossible to read The functionality of the rest of the app including logging in and skating mighty works perfectly and I use it every day! Please just fix the UI so it’s readable!
This is the new NKU Campus Rec App- This will be a brand-new resource that will allow everyone to boost their membership benefits and take full advant...