Fitness Coach - Workout Plan

Luni · iOS

Fitness Coach - Workout Plan

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Fitness Coach - Workout Plan screenshot 1Fitness Coach - Workout Plan screenshot 2Fitness Coach - Workout Plan screenshot 3Fitness Coach - Workout Plan screenshot 4Fitness Coach - Workout Plan screenshot 5Fitness Coach - Workout Plan screenshot 6Fitness Coach - Workout Plan screenshot 7Fitness Coach - Workout Plan screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Fitness Coach - Workout Plan Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 (73,097)

Rating Distribution

4.5
★★★★
73,097 reviews
5
8%
4
2%
3
4%
2
9%
1
78%

Top Countries

🇺🇸 US🇬🇧 GB🇨🇦 CA
Reviews (3)
★★★★Dothehop1/31/2021
Good workouts but not enough explanation on form

I like this app, but compared to the Nike training app, they don’t really explain your form for workouts. I’ve only been using it for 3 days but so far the workouts don’t explain anything. It’s just silence during the reps or seconds. Even the most challenging workouts on the Nike app explain the form, where to tighten your muscle, keep a flat back, where you should feel the burn, etc etc. it’s crucial to know these things to get the best workout. Also, the workouts that are being recommend to me often have equipment I don’t have at home, so I’m left scrambling trying to find an alternative or just using nothing. For the price you pay a week there needs to be more fine tuning for your specific needs. I might go back to Nike, as their interface design is simply unparalleled. But I got bored of using the same app and wanted to try something new, so I’ll give this a few weeks and see if it gets better.

★★☆☆☆J_a_e_12/5/2020
Don’t Give This App Money

Others have written this same review but I hope to add some feedback. #1 it’s not free, there is no free version. #2 it’s not science, they’ll slap a graph on any weight goal you list and say it’s achievable in 4 weeks. #3, besides insulting your intelligence with a fake graph, they assume everyone is losing weight and many here are actually trying to build muscle. #4 and MOST APPALLING to me (when I consider that this app wants $20 of my money PER MONTH to be this bad) is the racist and sexist stuff, not all users are white people but we all have to see characters representing us who are European — it’s too late in time for that stuff to keep going on, you need to make an app that doesn’t force the user to reckon with their otherness, or we just won’t use your ugly app; #5 why is the first question “gender: man or woman” when working out is the same for any human body? A pull up is a pull up, no matter your gender — and the sexist stereotypes would actually be funny if this app was actually free. Women are trying to lose weight “quickly”? So do they think this will draw people in if it’s written this way? As a new user with any self respect, you should feel a little insulted. I hope the developers consider what they can change right away and what they can evolve to change in this design. This feels (to me) as if it is for a certain audience of insecure people who don’t Actually care about hitting their goals but like to look at an image of someone pretty and pay money towards that cartoon image I guess

★★★★Thorcicle10/22/2020
First Day- Free Trial

I can’t give a completely fair, thorough, review because today is my first day using the app, and I’m not yet paying for it- so I don’t have the emotions that are tied to my purse strings. With that being said, here is what I think of this app thus far. I haven’t worked out AT ALL for one full year, so I chose the intermediate option. This workout was difficult for me, but right when I thought I might die, it was done. The workout portion was great, I give that 5 stars. I am perfectly sore in the way that comes with a solid workout. I’ll be able to work out tomorrow, but my body is going to remember today’s workout. The only things I notice right off the bat that are keeping me from giving the whole program 5 stars today, is the limited meal menu, and it would be cool to have a graph that shows detailed dates that you should expect to reach your goal/hit milestones. It is very possible that the goal thing exists and I just can’t find it, but as far as the menu- a lot of the ingredients aren’t easily obtainable in the rural area in which I live. Also, some of the items aren’t things I eat (like fish,) but I don’t see another meal option to replace it with the same nutrient makeup. It would be nice if there were two or three options to choose from for each meal. If these things are actually available and this is a user error (highly likely), please point me in the right direction and I will gladly give 5 stars, and continue to use this app after the free trial expires.

Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (7)
EnglishFrenchGermanItalianPortugueseRussianSpanish
App Details

Follow programs adapted to your goals directly via your iPhone or iPad. Whether at home, at the gym, or outdoors, stay in shape with Fitness Coach! -...

iOS App ID
1472638797
Content Rating
9+
Min OS
15.0
Size
209.1 MB
In-App Purchases
Yes
Publisher
Luni
Fr