Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE SUSAN G KOMEN BREAST CANCER FOUNDATION INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app, hoping it would be easier to use on their website. The website is terrible and you don’t know if you’re registering and contributing to a walk or to some general fun thing. Things don’t sync well on either the app or the website. Really kind of a headache.
This app is not easy to navigate
Love it!!
Do your fundraising on the go with your Susan G. Komen MORE THAN PINK Walk® application. Update your personal fundraising page, send emails and check...