Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hideyuki Aono · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
ABC
-It’s very aesthetically pleasing and it’s very visually stimulating. -It’s lovely to have something to do visually and physically while being able to pay attention to someone talking — and them being able to see that you’re not getting pulled elsewhere attention wise. Only negative is I would love to have an option to pay for no ads.
I’m so great full to have stumbled upon this delightful way to empty my thoughts because I can focus on the pretty motion and sounds from my tablet! Way to go, this rocks.
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