Today — Daily Planner

Matt Costa · iOS

Today — Daily Planner

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Today — Daily Planner screenshot 1Today — Daily Planner screenshot 2Today — Daily Planner screenshot 3Today — Daily Planner screenshot 4Today — Daily Planner screenshot 5Today — Daily Planner screenshot 6Today — Daily Planner screenshot 7Today — Daily Planner screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Today — Daily Planner Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.0 (4)

Rating Distribution

4.0
★★★★
4 reviews
5
25%
4
0%
3
0%
2
0%
1
75%

Top Countries

🇺🇸 US🇨🇦 CA🇪🇬 EG
Reviews (2)
☆☆☆☆Archer house4/12/2026
Pay for it?

Why pay for it and have in app ads? Also it’s just a simple planner. Cmon!!!

★★★★★2/1/2021
Simply perfect!

The more I use this app, the more I love it! I like the simplicity of the design and the ui. The lack of bloat when it comes to features, and how easily it fits in my work flow.

Version History (20)
1.119/4/2026
1.8.05/7/2026
1.9.05/7/2026
1.7.003/30/2026
1.6.292/26/2026
1.6.282/23/2026
1.6.241/30/2026
1.6.201/20/2026
1.6.101/10/2026
1.6.81/7/2026
Available In (115 Countries)
🇺🇸 United States🇬🇧 United Kingdom🇧🇷 Brazil🇳🇿 New Zealand🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Instead of switching between your calendar, task manager, and notes app, Today brings everything for your day into one simple place. See what’s happe...

iOS App ID
1469840730
Content Rating
4+
Min OS
16.4
Size
79.4 MB
In-App Purchases
Yes
Publisher
Matt Costa

In-App Purchases (2)

NamePriceType
Today Monthly$3.99Monthly
Today Yearly$19.99Yearly