Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matt Costa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why pay for it and have in app ads? Also it’s just a simple planner. Cmon!!!
The more I use this app, the more I love it! I like the simplicity of the design and the ui. The lack of bloat when it comes to features, and how easily it fits in my work flow.
Instead of switching between your calendar, task manager, and notes app, Today brings everything for your day into one simple place. See what’s happe...
| Name | Price | Type |
|---|---|---|
| Today Monthly | $3.99 | Monthly |
| Today Yearly | $19.99 | Yearly |