Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matt Kelsh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t ask any info - just scan=balance. Offers places to top off your card, but doesn’t do it in the app so you don’t need to make an account. Thank you for this easy safe option to check my card. I’m a tourist and trying to follow the rules so knowing the balance really helps me not over spend - I want to top off as needed not sink $50 into a card when I may be using the free tram in the CBD most of the time.
Rhyno is a simple app for checking whether or not your Myki card will allow you to travel on public transport in Melbourne. It's easy to understand an...