Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Virgo Development · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s the 2nd to last days of the norther wasatch parade of homes, 2021, and the app lists no homes, no locations on the map. Wanted to use the app because the mobile site was very sluggish. Didn’t help out.
The interactive map is really convenient, so you can easily map out which order you want to see things. It’s nice to simply click on each house and have it navigate automatically, instead of having to look up each address and put it in the maps ourselves.
The app won’t work...
Northern Wasatch Parade is the official app for the Northern Wasatch Parade of Homes. Check out quality craftsmanship from the finest builders along t...