Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Professional Convention Management Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall the app works well. It was easy to find my sessions I wanted to attend in addition to rating each end of a session I attended & pull up my favorites for that day. The only unfortunate thing was that it dropped me & made me have to get a new login passcode 2 times. It was at random & was not due to storage space on my phone or anything. Didn't make sense but was frustrating especially since I was already at the conference & was simply trying to recall which session I wanted to go to (if I was between 2 & needed to make a decision on which one I would head towards).
This app by Cadmium, works great. It’s thoughtfully designed and easy to navigate. It has features that make the meeting more accessible.
All the privacy parts. Login and a big in the profile part for state. Just not a good experience
**FOR ATTENDEES ONLY** The PCMA Live mobile application allows you to view the schedule, presentations, posters, exhibitors, and speaker details from...