Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Department of Internal Affairs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is thoughtfully designed, easy to use, useful and simple. Favourite features: Linking my children’s cards by scanning barcode, being able to see an image of books I’ve borrowed (very helpful as I’m searching the house on the due date), and of course searching for books and other media to see where and if available. And the app response time is quite snappy as well (using my ios13 iPhone 7).
Access Dunedin Public Libraries from your iPhone, iPad or iPod Touch. Manage your account, search the catalogue, renew and reserve books.