Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nguyen Khai · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First things first you this would 100% be a useful app if it wasn’t a “pay to play” app. You can’t even do anything unless you pay. Pointless. Might as well charge people to download the app.
Need to run your app in new iPhone 11pro max and see how it behaves. Also, need feature instructions set.
I had downloaded this app before it was a paid app. When I was able to see it’s features they were not that dynamic and didn’t offer much. The features did not impress me and did not strike me worth what they are now charging. Unless they had a free trial version / view to see how it even works I wouldn’t recommend for new users. I had used it maybe 3 times before completely forgetting about it so it wasn’t even worth using when it was free.
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